Description
A research agency that delivers absolute clarity. CMO Magazine and NetworkHook are launching an 11 part podcast series called Closing the Gap which brings to life the issues that marketers are now facing – the gap between how consumers are behaving and what business is delivering. Over 11 episodes, we chat to CMOs and Thought Leaders from Australia and the UK such as Stephen Loftus from Brompton Bikes, Genevieve Elliot from Federation Centres, Andrew Baxter from Publicis, Carolyn Bendall from ANZ, John Broome from Kellogg’s, Sandra Arango from Heinz and Dan Gregory from The Impossible Institute and many more. We spend the first few sessions outlining the changes in consumer behaviour and the last 7 highlighting the ways that marketers can use to close that gap.
